Skip to content
Menu
Jen McDougall Studio
  • Home
  • About
  • Social Media Marketing
  • Contact
  • Photography
  • Content Creation
Jen McDougall Studio

How to Track Social Media Results

Posted on July 3, 2022

By Jennifer McDougall

Social media is a powerful tool that can be used to reach people in ways you wouldn’t have been able to imagine just a few years ago. However, when it comes down to measuring the effectiveness of your social media strategy and getting an ROI on your time, it’s not as easy as simply posting things without thinking about them first. No one measurement or metric will tell you everything there is to know about your social media efforts. Instead, you need to look at multiple data points over time and ensure that they are consistent.

Track the right metrics.

Now that you have defined your goals, it’s time to set up a social media marketing strategy. The first step in this process is tracking the right metrics.

The most important thing to understand about social media analytics is that the focus should be on your business objectives and not on vanity metrics like likes or followers. This might seem obvious, but many businesses get distracted by the popularity of their posts or tweets and measure things like these instead of what matters—like sales revenue or lead generation. Don’t get me wrong: likes and retweets are great for customer engagement, but they don’t tell you how much money those people brought into your business!

To track the right metrics, ask yourself two questions: What does my objective look like? And how do I measure my progress toward achieving it?

Don’t stop at vanity metrics.

Vanity metrics are essential, but they’re not always accurate. For example, let’s say that you have a new client who sees an increase in their website traffic and social media followers after working with you. This is great—but it doesn’t mean that your work is directly responsible for the rise in followers.

Vanity metrics can be misleading when they’re used as an indicator of ROI (return on investment). For example, let’s say your agency creates a Facebook ad campaign for a client targeting people who live near their headquarters and have “hungry” interests. If the campaign has high click-through rates but low conversion rates, then the ad isn’t performing well from an ROI perspective. However, suppose this same campaign increases customer retention rates by 15% without driving a significant amount of new customers through sales funnel activity (like purchases). In that case, it may still be worth running because it helps retain existing customers and generates positive customer service experience ratings for future potential clients.

Get your metrics in one place, with a dashboard to see it all.

Once you have the basics, it’s time to put your dashboard together. A good dashboard will help you track your social media results and see how well your efforts are paying off.

There are a lot of different tools on the market that can help with this, so let’s take a look at some popular options:

  • Hootsuite is one of the most popular platforms for managing all aspects of your social media accounts in one place. It includes analytics, scheduling tools, and more ways to measure results than any other tool we’ve listed here today. However, be aware that this does come with an annual fee. Still, there’s also a free version available for small businesses or individuals who need some basic features such as monitoring mentions across multiple platforms (Facebook, Twitter, etc.).
  • Google Analytics will give you detailed reports on traffic sources and conversions from people visiting your website after finding it through search engines like Google or Bing Search Engine Results Pages (SERPs). This works exceptionally well if someone finds a blog post about something related to what they’re searching for (like “how do I make money”) and then clicks through to your site where they sign up for something like an ebook download before converting into becoming an actual customer who buys something else down the line such as purchasing product X from store Y.”

Compare, compare, compare.

The first step is to compare your results to your goals. If you’re not meeting them, then take some time to think about why. For example, are you targeting the right audience? Are you using the right platform? Is it a problem with your ad creative or campaign setup?

After comparing against your goals, it’s also important to contrast your results with other companies in similar industries. This will show whether or not any trends are occurring in the market and how they affect different businesses’ social media success.

Next, look back at past campaigns and see how far off from their targets each one was. Chances are that there were some big wins and some failures— if so, those failures can be used as valuable learning experiences when planning future campaigns!

Finally (and most importantly), don’t forget about competitors! It’s easy to get caught up in just looking at what’s happening inside our own company but ignoring what other people outside of it are doing could mean overlooking opportunities for growth or even threats that could end up hurting us down the line!

Create a report and review it regularly.

  • Create a report. To keep track of your social media results, you should create a report to review regularly. Think about what you want to achieve with your social media campaign and ensure that your reports are specific enough to help you measure those goals.
  • Review the results regularly and make adjustments if necessary. It’s important to review your reports regularly to see what is working well and what needs improving in future campaigns. This will also help identify any areas where future changes need to be made about resources or strategy.
  • Know what you want from the start, but don’t overcomplicate things either! Don’t overwhelm yourself by trying too many different things at once—instead, focus on one area where you know there’s room for improvement first before moving on to another area later down the line (this will give more time for each change/improvement).

It is crucial to be able to track your social media results so that you can show your ROI and improve your processes where needed.

As a business owner, it is essential to track your social media results to show your ROI and improve your processes where needed.

There are many ways to measure the success of a social media campaign, and some of the most common are:

  • Number of Likes and Shares
  • Number of Comments
  • Page Views (if you have an online website)

Conclusion

Tracking your social media results is not a one-time thing. It requires regular monitoring and analysis to improve on what works and ditch what doesn’t, as well as keep tabs on competitors and other businesses in your industry. This will allow you to stay ahead of the curve while also ensuring that your efforts are paying off financially!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • The role of a social media manager: An overview of the responsibilities and skills required to be a successful social media manager
  • How to Create an Effective TikTok Strategy
  • Schedule Your Next Photoshoot With Me!
  • How to Get Your Brand Seen on Social Media
  • How to Know if You’re Wasting Money on Social Media Ads
  • Social Media Metric Terms Explained: Analytics Keywords You Need to Know

Grow Your Business With Social Media

Social Media Marketing is the best way for businesses of any size to tap into the global powerhouse that is social media. A hub of engagement, networking, and communication, the world’s top brands—including Google, Coca-Cola, and Red Bull—are turning to social media marketing to keep up with their competitors. Jennifer works with businesses of every size, with an emphasis on boutique shops. I create all-inclusive social media plans with quarterly analyses to help steer your brand in the right direction—one that yields real results.

Categories

Recent Posts

  • The role of a social media manager: An overview of the responsibilities and skills required to be a successful social media manager
  • How to Create an Effective TikTok Strategy
  • Schedule Your Next Photoshoot With Me!
  • How to Get Your Brand Seen on Social Media
  • How to Know if You’re Wasting Money on Social Media Ads

I got my new business off the ground and running with a solid social media strategy and easy to use dashboard. I am very happy with Social Media by Jen.

- Client

I'm a small business owner and I've had the pleasure of working with Jennifer for about a year and a half. Working with her has been a great experience and she's been instrumental in helping me grow my business. My customer base has grown tremendously, and we've been able to connect directly with our customers on a more personal level through social media.

-Client

Jennifer is a social media marketing expert! She has been very helpful with understanding our business and helping to increase our online presence. She is also very reliable, reliable enough that I have been able to refer her to other businesses as well.

-Client

I've worked with Jennifer for over a year and I'm constantly amazed at her ability to create amazing content that connects with my audience. She also knows how to help me develop a strategy that fits my brand and social media goals.

-Client

Jennifer has an amazing eye for design. Her work is colorful, vibrant, and fresh. She is always one step ahead, making sure that our social media pages are continually updated and engaging. She was even able to get us added to a major search engine within just a few weeks of starting our campaign! She's also great at recommending and implementing new ideas and methods that we hadn't even thought of.

-Client

I have been working with Jennifer for about 6 months now. She is very easy to work with. She is very responsive, knowledgeable, and always gives sound advice. Her rates are also reasonable. I look forward to continuing to build my business with her!

-Client

Social media can be overwhelming, but it's also critical to grow your business. Jennifer really knows how to work with owners who are trying to grow their businesses organically. I highly recommend her services!

-Client

Categories

Recent Posts

  • The role of a social media manager: An overview of the responsibilities and skills required to be a successful social media manager
  • How to Create an Effective TikTok Strategy
  • Schedule Your Next Photoshoot With Me!
  • How to Get Your Brand Seen on Social Media
  • How to Know if You’re Wasting Money on Social Media Ads
©2023 Jen McDougall Studio | Powered by WordPress and Superb Themes!