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Author: Jennifer McDougall

The role of a social media manager: An overview of the responsibilities and skills required to be a successful social media manager

The role of a social media manager: An overview of the responsibilities and skills required to be a successful social media manager

Posted on December 28, 2022

Social media managers are responsible for managing a brand’s social media accounts. They’re expected to plan, implement, and manage all aspects of a company’s social media presence. While it may sound simple on paper, in reality, much more goes into being an effective social media manager. Manage the day-to-day activities related to social media Be…

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How to Create an Effective TikTok Strategy

How to Create an Effective TikTok Strategy

Posted on December 28, 2022December 28, 2022

There are several social media platforms available for brands looking to market themselves and their products. Each has its own unique set of strengths, weaknesses, and potential return on investment. This variety in the marketplace allows businesses to choose the platform that best supports the marketing goals they want to achieve. And whether you are…

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Schedule Your Next Photoshoot With Me!

Posted on September 8, 2022

If you’re looking for a photographer to help you with your business or personal needs, I’m here to help. Let’s talk about your project so we can make sure we create the best possible images for you! Brand photos for your business Brand photos are a great way to create a unique visual identity for…

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How to Get Your Brand Seen on Social Media

Posted on July 3, 2022

By Jennifer McDougall It is essential to be visible on social media in any business. It is also vital to ensure that your brand has a consistent presence across all platforms. Social media has become popular for businesses because people can use it to communicate with each other. Still, it has also become a source…

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How to Know if You’re Wasting Money on Social Media Ads

Posted on July 3, 2022

By Jennifer McDougall If you’ve been spending money on social media ads, you’ve likely seen a return on your investment. But how do you know if what you’re doing is working? In this post, I will walk you through the steps of knowing whether or not your ads are effective—and what to do if they’re…

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Social Media Metric Terms Explained: Analytics Keywords You Need to Know

Social Media Metric Terms Explained: Analytics Keywords You Need to Know

Posted on July 3, 2022

By Jennifer McDougall Social media metrics are essential for marketers, but they can be challenging to understand. Here’s a breakdown of the most common social media metric terms and how they work together to tell you how well your posts perform. Engagement Engagement is a metric used to track the level of interaction between your…

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How to Track Social Media Results

Posted on July 3, 2022

By Jennifer McDougall Social media is a powerful tool that can be used to reach people in ways you wouldn’t have been able to imagine just a few years ago. However, when it comes down to measuring the effectiveness of your social media strategy and getting an ROI on your time, it’s not as easy…

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Jennifer McDougall - Social Media Manager - Social Media Marketing

Tips to Grow Your Business Through Social Media

Posted on October 28, 2021July 3, 2022

By Jennifer McDougall New and existing companies use social media to build their following, create leads, and enhance sales. With all of the channels accessible, building a brand on social media may appear to be a daunting task. However, it is now simpler than ever to use social media to interact with people and naturally…

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How Social Media Can Improve Your Business

Posted on October 15, 2020July 3, 2022

By Jennifer McDougall Social media is known by now as one of the most important aspects of running a successful business. Not having a strong online presence is like having a business and either telling no one about it or poorly managing your brand reputation. There is more to social media than many people think….

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How to Grow Your Instagram Without Ads

How to Grow Your Instagram Without Ads

Posted on October 15, 2020July 3, 2022

By Jennifer McDougall There are an estimated one billion users on Instagram. According to a recent survey, internet users are spending an average of two hours per day on social networking sites such as Instagram, Facebook, Twitter, and LinkedIn. So marketing on social media can be super affordable if you do it right. The trick…

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Recent Posts

  • The role of a social media manager: An overview of the responsibilities and skills required to be a successful social media manager
  • How to Create an Effective TikTok Strategy
  • Schedule Your Next Photoshoot With Me!
  • How to Get Your Brand Seen on Social Media
  • How to Know if You’re Wasting Money on Social Media Ads
  • Social Media Metric Terms Explained: Analytics Keywords You Need to Know

Grow Your Business With Social Media

Social Media Marketing is the best way for businesses of any size to tap into the global powerhouse that is social media. A hub of engagement, networking, and communication, the world’s top brands—including Google, Coca-Cola, and Red Bull—are turning to social media marketing to keep up with their competitors. Jennifer works with businesses of every size, with an emphasis on boutique shops. I create all-inclusive social media plans with quarterly analyses to help steer your brand in the right direction—one that yields real results.

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Recent Posts

  • The role of a social media manager: An overview of the responsibilities and skills required to be a successful social media manager
  • How to Create an Effective TikTok Strategy
  • Schedule Your Next Photoshoot With Me!
  • How to Get Your Brand Seen on Social Media
  • How to Know if You’re Wasting Money on Social Media Ads

I got my new business off the ground and running with a solid social media strategy and easy to use dashboard. I am very happy with Social Media by Jen.

- Client

I'm a small business owner and I've had the pleasure of working with Jennifer for about a year and a half. Working with her has been a great experience and she's been instrumental in helping me grow my business. My customer base has grown tremendously, and we've been able to connect directly with our customers on a more personal level through social media.

-Client

Jennifer is a social media marketing expert! She has been very helpful with understanding our business and helping to increase our online presence. She is also very reliable, reliable enough that I have been able to refer her to other businesses as well.

-Client

I've worked with Jennifer for over a year and I'm constantly amazed at her ability to create amazing content that connects with my audience. She also knows how to help me develop a strategy that fits my brand and social media goals.

-Client

Jennifer has an amazing eye for design. Her work is colorful, vibrant, and fresh. She is always one step ahead, making sure that our social media pages are continually updated and engaging. She was even able to get us added to a major search engine within just a few weeks of starting our campaign! She's also great at recommending and implementing new ideas and methods that we hadn't even thought of.

-Client

I have been working with Jennifer for about 6 months now. She is very easy to work with. She is very responsive, knowledgeable, and always gives sound advice. Her rates are also reasonable. I look forward to continuing to build my business with her!

-Client

Social media can be overwhelming, but it's also critical to grow your business. Jennifer really knows how to work with owners who are trying to grow their businesses organically. I highly recommend her services!

-Client

Categories

Recent Posts

  • The role of a social media manager: An overview of the responsibilities and skills required to be a successful social media manager
  • How to Create an Effective TikTok Strategy
  • Schedule Your Next Photoshoot With Me!
  • How to Get Your Brand Seen on Social Media
  • How to Know if You’re Wasting Money on Social Media Ads
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