Social media managers are responsible for managing a brand’s social media accounts. They’re expected to plan, implement, and manage all aspects of a company’s social media presence. While it may sound simple on paper, in reality, much more goes into being an effective social media manager. Manage the day-to-day activities related to social media Be…
Author: Jennifer McDougall
How to Create an Effective TikTok Strategy
There are several social media platforms available for brands looking to market themselves and their products. Each has its own unique set of strengths, weaknesses, and potential return on investment. This variety in the marketplace allows businesses to choose the platform that best supports the marketing goals they want to achieve. And whether you are…
Schedule Your Next Photoshoot With Me!
If you’re looking for a photographer to help you with your business or personal needs, I’m here to help. Let’s talk about your project so we can make sure we create the best possible images for you! Brand photos for your business Brand photos are a great way to create a unique visual identity for…
How to Get Your Brand Seen on Social Media
By Jennifer McDougall It is essential to be visible on social media in any business. It is also vital to ensure that your brand has a consistent presence across all platforms. Social media has become popular for businesses because people can use it to communicate with each other. Still, it has also become a source…
How to Know if You’re Wasting Money on Social Media Ads
By Jennifer McDougall If you’ve been spending money on social media ads, you’ve likely seen a return on your investment. But how do you know if what you’re doing is working? In this post, I will walk you through the steps of knowing whether or not your ads are effective—and what to do if they’re…
Social Media Metric Terms Explained: Analytics Keywords You Need to Know
By Jennifer McDougall Social media metrics are essential for marketers, but they can be challenging to understand. Here’s a breakdown of the most common social media metric terms and how they work together to tell you how well your posts perform. Engagement Engagement is a metric used to track the level of interaction between your…
How to Track Social Media Results
By Jennifer McDougall Social media is a powerful tool that can be used to reach people in ways you wouldn’t have been able to imagine just a few years ago. However, when it comes down to measuring the effectiveness of your social media strategy and getting an ROI on your time, it’s not as easy…
Tips to Grow Your Business Through Social Media
By Jennifer McDougall New and existing companies use social media to build their following, create leads, and enhance sales. With all of the channels accessible, building a brand on social media may appear to be a daunting task. However, it is now simpler than ever to use social media to interact with people and naturally…
How Social Media Can Improve Your Business
By Jennifer McDougall Social media is known by now as one of the most important aspects of running a successful business. Not having a strong online presence is like having a business and either telling no one about it or poorly managing your brand reputation. There is more to social media than many people think….
How to Grow Your Instagram Without Ads
By Jennifer McDougall There are an estimated one billion users on Instagram. According to a recent survey, internet users are spending an average of two hours per day on social networking sites such as Instagram, Facebook, Twitter, and LinkedIn. So marketing on social media can be super affordable if you do it right. The trick…