By Jennifer McDougall Branding, simply put, is the identity of a company. It distinguishes one company from its competitors. Look at Pepsi and Coca Cola. Two different identities, with a different color scheme, logo, font, and mission statement, and tag line. People recognize these two companies, just like many others, by their branding. Before creating…
How to Create a Brand Kit
By Jennifer McDougall Creating a brand kit is an essential step in starting any successful business. The details can always be changed or adjusted as you progress and grow. Finding what works for your company might take a little experimentation before something sticks. One of the main reasons many brands go unnoticed online is their…