By Jennifer McDougall It is essential to be visible on social media in any business. It is also vital to ensure that your brand has a consistent presence across all platforms. Social media has become popular for businesses because people can use it to communicate with each other. Still, it has also become a source…
Tag: digital marketing tips
How to Grow Your Instagram Without Ads
By Jennifer McDougall There are an estimated one billion users on Instagram. According to a recent survey, internet users are spending an average of two hours per day on social networking sites such as Instagram, Facebook, Twitter, and LinkedIn. So marketing on social media can be super affordable if you do it right. The trick…
What is Brand Marketing
By Jennifer McDougall Branding, simply put, is the identity of a company. It distinguishes one company from its competitors. Look at Pepsi and Coca Cola. Two different identities, with a different color scheme, logo, font, and mission statement, and tag line. People recognize these two companies, just like many others, by their branding. Before creating…