Social media managers are responsible for managing a brand’s social media accounts. They’re expected to plan, implement, and manage all aspects of a company’s social media presence. While it may sound simple on paper, in reality, much more goes into being an effective social media manager. Manage the day-to-day activities related to social media Be…
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How to Get Your Brand Seen on Social Media
By Jennifer McDougall It is essential to be visible on social media in any business. It is also vital to ensure that your brand has a consistent presence across all platforms. Social media has become popular for businesses because people can use it to communicate with each other. Still, it has also become a source…
Social Media Metric Terms Explained: Analytics Keywords You Need to Know
By Jennifer McDougall Social media metrics are essential for marketers, but they can be challenging to understand. Here’s a breakdown of the most common social media metric terms and how they work together to tell you how well your posts perform. Engagement Engagement is a metric used to track the level of interaction between your…
Tips to Grow Your Business Through Social Media
By Jennifer McDougall New and existing companies use social media to build their following, create leads, and enhance sales. With all of the channels accessible, building a brand on social media may appear to be a daunting task. However, it is now simpler than ever to use social media to interact with people and naturally…