By Jennifer McDougall It is essential to be visible on social media in any business. It is also vital to ensure that your brand has a consistent presence across all platforms. Social media has become popular for businesses because people can use it to communicate with each other. Still, it has also become a source…
Tag: social media marketing
How to Know if You’re Wasting Money on Social Media Ads
By Jennifer McDougall If you’ve been spending money on social media ads, you’ve likely seen a return on your investment. But how do you know if what you’re doing is working? In this post, I will walk you through the steps of knowing whether or not your ads are effective—and what to do if they’re…
Social Media Metric Terms Explained: Analytics Keywords You Need to Know
By Jennifer McDougall Social media metrics are essential for marketers, but they can be challenging to understand. Here’s a breakdown of the most common social media metric terms and how they work together to tell you how well your posts perform. Engagement Engagement is a metric used to track the level of interaction between your…
How to Track Social Media Results
By Jennifer McDougall Social media is a powerful tool that can be used to reach people in ways you wouldn’t have been able to imagine just a few years ago. However, when it comes down to measuring the effectiveness of your social media strategy and getting an ROI on your time, it’s not as easy…
How Social Media Can Improve Your Business
By Jennifer McDougall Social media is known by now as one of the most important aspects of running a successful business. Not having a strong online presence is like having a business and either telling no one about it or poorly managing your brand reputation. There is more to social media than many people think….
How to Grow Your Instagram Without Ads
By Jennifer McDougall There are an estimated one billion users on Instagram. According to a recent survey, internet users are spending an average of two hours per day on social networking sites such as Instagram, Facebook, Twitter, and LinkedIn. So marketing on social media can be super affordable if you do it right. The trick…
What is Brand Marketing
By Jennifer McDougall Branding, simply put, is the identity of a company. It distinguishes one company from its competitors. Look at Pepsi and Coca Cola. Two different identities, with a different color scheme, logo, font, and mission statement, and tag line. People recognize these two companies, just like many others, by their branding. Before creating…
How to Create a Brand Kit
By Jennifer McDougall Creating a brand kit is an essential step in starting any successful business. The details can always be changed or adjusted as you progress and grow. Finding what works for your company might take a little experimentation before something sticks. One of the main reasons many brands go unnoticed online is their…