By Jennifer McDougall If you’ve been spending money on social media ads, you’ve likely seen a return on your investment. But how do you know if what you’re doing is working? In this post, I will walk you through the steps of knowing whether or not your ads are effective—and what to do if they’re…
Tag: social media metrics
Social Media Metric Terms Explained: Analytics Keywords You Need to Know
By Jennifer McDougall Social media metrics are essential for marketers, but they can be challenging to understand. Here’s a breakdown of the most common social media metric terms and how they work together to tell you how well your posts perform. Engagement Engagement is a metric used to track the level of interaction between your…
How to Track Social Media Results
By Jennifer McDougall Social media is a powerful tool that can be used to reach people in ways you wouldn’t have been able to imagine just a few years ago. However, when it comes down to measuring the effectiveness of your social media strategy and getting an ROI on your time, it’s not as easy…